Since 2016
Client
The Bride
What we did
Industry
Bridal Boutique
Overview
The Bride is a bridal boutique based in St Albans, established in 2007. Dedicated to helping brides find “the one,” they offer exquisite handmade wedding dresses from leading British designers, paired with outstanding customer service. Over the years, The Bride has built a reputation for elegance, quality, and creating unforgettable experiences for brides-to-be.
NEW RESPONSIVE WEBSITE DESIGN
The Challenge
When The Bride first came to us in 2016, their main priority was improving their online visibility. Despite their strong reputation locally, they faced stiff competition in the wedding industry, particularly around St Albans and surrounding Hertfordshire towns. They needed a digital strategy that would not only attract brides in the local area but also reflect the premium quality of their boutique.
Our Solution
Our partnership began with a targeted SEO campaign, optimising for highly relevant local search terms such as bridal boutique St Albans and wedding dresses Hertfordshire. This quickly established their online presence and drove more qualified enquiries.
As the business evolved, we supported The Bride through two major website redesigns to ensure their online image matched the elegance of their boutique. We also delivered a complete rebrand, refreshing their visual identity to keep it modern, sophisticated, and aligned with their audience. Today, The Bride runs seamlessly on our managed hosting platform, with ongoing maintenance and support ensuring reliability and security.
Results
- Consistently strong Google rankings for key local bridal and wedding search terms.
- Increased website traffic and enquiries from St Albans and surrounding areas.
- Two beautiful, modern websites that reflect the boutique’s premium positioning.
- A refreshed brand identity that resonates with brides and enhances trust.
- Peace of mind with managed hosting and full maintenance support.
Why It Matters
The wedding industry is competitive, with brides often choosing their boutique based on first impressions online. By elevating The Bride’s digital presence and keeping it consistently up to date, we’ve ensured that their online brand reflects the quality, care, and elegance they’re known for in-store. The result is a boutique that not only thrives offline but continues to attract, engage, and convert brides online.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.
